Wednesday, 7 October 2009

Mean Girls Trailer Analysis By Ola Kargbo-Reffell


Code and conventions:
• Voice over to from the main character to introduce herself and dialogue from the movie used as voice over
• Titles with main character’s (Lindsay Lohan) name
• When something funny happens the music stops and then starts up again

Technical analysis:

1) Editing

- lots of quick shots
- shot reverse shot when showing some conversations between the characters
- screen is split with a black line to show both characters during a telephone call
- pace of shots speed up as the climax of the movie is introduced
- Ends with the title, in which the colours match the words; the word mean is red and the word girls is pink as pink is usually associated with girls and red for evil, danger etc.
All of the editing helps to make the trailer more appealing to the eye instead of being the same throughout.

2) Camera
- lots of medium close ups and close ups used
- long shots used to introduce ‘the plastics’ and sow motions as they all walk
- camera pans over different school cliques to reveal to audience and character
- not really any special use of angles
camera is mostly impacting in close ups to emphasise humour or negative moments.

3) Mise-en-scene

- set in a school
- ‘the plastics’ are dressed very fashionable, girly, lots of make up
- most in set in school so a lot of school related props
- girls wear heels and belly tops
- Halloween party, fancy dress
Helps to give a feel for the film

4) Sound

- diegetic: dialogue and action in scenes shown
- non diegetic: music played, there is upbeat music to match the tone of the beginning of the trailer, then more pop music to emphasise it is a teen movie. Also non-diegetic dialogue of the characters lines from the movie is played over the images
Really helps in the trailer to create a mood and to make film more appealing.

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